Notebook

Notes on running a small business

Short pieces from the editors about what we learn while checking listings: pricing, opening hours, hiring, and the quiet parts of running a shop.

Opening hours that do not lose you customers

Half the listings we correct each month have hours that are wrong on the website but right on the door. Here is a routine that keeps both in step.

What a good listing actually looks like

The listings people phone are rarely the longest ones. They answer three questions in the first two lines: what you do, where you are, and how to reach you.

When to turn work away

Three trades told us the same story in different words: the jobs that went wrong were the ones taken in a week already full.